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Vehicle Personalization Solution

Deliver personalized driving experiences to the mass market

Empower owners to personalize their vehicles, delivering tailored driving experiences over the vehicle lifespan.

Add vehicle personalization to any class of vehicle

Deploy simple yet powerful routines for customers to automatically configure their vehicles based on driving conditions and individual preferences.

Let drivers easily customize their in-vehicle experiences

Create intuitive, user-friendly apps for smartphones, in-vehicle infotainment (IVI) systems, and the web, putting the power of personalization directly in the hands of vehicle owners.

Continually delight customers with customizable features

Enhance vehicle personalization for end-users by continually adding new feature routines, without new code development or costly OTA updates.

Vehicle Personalization Solution overview

Consumers, accustomed to the personalized experiences on their connected devices, now expect the same level of customization in their increasingly connected and digitalized vehicles. The Sonatus Vehicle Personalization Solution enables automakers to seamlessly add customizable features to mass-market vehicles. The Solution includes Sonatus Automator and an application SDK, allowing OEMs to create intuitive and user-friendly personalization apps for smartphones, IVI systems, and web interfaces.

Vehicle Personalization Solution Diagram
Add personalization features without new code

Use Automator Cloud to add customizable features using codeless automation routines, enabling users to set context-aware routines that automatically run based on their driving needs.

  • Define routines with various triggers and actions.
  • Triggers respond to in-vehicle signals and external events
  • Actions invoke vehicle functions or interact with external applications
Create apps that let users customize vehicle features

Utilize the Solution SDK to create end-user facing personalization apps.

  • Design apps with intuitive “if-this-then-that” style tasks
  • Deploy apps for smartphones, IVI systems, and the web
  • Empower end-users to customize their automation routines
Continuously introduce new features and experiences

Lightweight automation policies provide a simple and efficient way to continuously add new personalization features without new code development.

  • Use customer research and feedback for new ideas
  • Prototype and deploy new ideas at any point in the vehicle’s lifespan
  • Add feature-on-demand type offerings for instant activation

Related resources

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Two new solutions for Software-Defined Vehicles

Today Sonatus announced two compelling new solutions based on the Sonatus Vehicle Platform: Sonatus Vehicle Personalization and Software-Defined Component. These…
Press Releases

Sonatus Announces Vehicle Personalization Solution

SUNNYVALE, Calif., December 7, 2023 - Sonatus announces the Sonatus Vehicle Personalization Solution enabling automakers to put the power of personalization directly into the hands of their customers and offering them the ability to automatically tailor their vehicle settings and driving experiences according to their preferences.
Resources

Vehicle Personalization Solution | Ep 3 | Driving Innovation podcast

This episode provides a description of the Sonatus Vehicle Personalization Solution that allows OEMs to build end user applications for…
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Consumers today expect their digital devices–whether phones, computers, smart home gadgets, or smartwatches–to give them personalized experiences. Take for instance…
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Marelli, AWS, and Sonatus are working together to drive the future of automotive by widening access to dynamic in-vehicle personalization.…
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