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Conversations about software innovation in vehicles with thought leaders in the vehicle technology space, hosted by Dr. John Heinlein, Chief Marketing Officer from Sonatus

Talking SDV with SBD Automotive [Live at AutoTech: Detroit 2023]

We hear from leading automotive industry analyst SBD Automotive, with guests Andrew Hart, CEO and Alex Oyler, Director, America joining host Dr. John Heinlein, Chief Marketing Officer from Sonatus. This wide-ranging conversation touches on the journey to software defined vehicles including motivations, challenges, benefits, and balancing in-sourcing and out-sourcing.
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Use Cases for Software Defined Vehicles

We discuss the wide ranging use-cases for software defined vehicles throughout the vehicle life cycle and how software can add value for automotive OEMs as well as consumers alike, improving cost, quality, and customer satisfaction. We also explore how software can enable more capable downstream value-added services such as fleet management. Join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer and Yu Fang, Sonatus co-founder and Chief Technology Officer.
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Arm in Automotive, SOAFEE and SDV

Hear how Arm is working to enable automotive innovation and the many ways Sonatus is participating in this ecosystem. We cover hardware, silicon suppliers, necessary elements to achieve SDV, standards, and software trends.  Join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer from Sonatus and Robert Day, Director, North America Automotive GTM for Arm.
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What is a Software Defined Vehicle?

Join us for a conversation between Sonatus CMO Dr. John Heinlein and CEO and co-founder Jeff Chou to explore the definition of Software Defined Vehicles: What does it mean to be an SDV, and what capabilities does being an SDV enable? Then we discuss what are the critical elements needed to make an SDV, and especially how current vehicles need to evolve to reach the full potential of an SDV. It’s a wide-ranging discussion, and touches on issues of hardware, software, networking, cloud computing, and everywhere in between.
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