Software-Defined Vehicle Survey 2025 eBook

The industry has undergone a fundamental shift in how it characterizes and prioritizes Software-Defined Vehicles (SDVs).
- From Data to AI: While the focus in 2024 was primarily on data management and systems integration, the 2025 priority has pivoted toward AI integration and advanced software capabilities.
- Accelerated Technologies: Implementation timelines for foundational software capabilities have accelerated, with near-term adoption of Continuous Integration/Continuous Deployment (CI/CD) surging from 20% to 74% and OTA updates tripling in current implementation.
- Delayed Architecture: Conversely, complex architectural transformations like Zonal Architecture have been pushed back; expectation for near-term implementation dropped from 23% to 2%, with the majority now expecting it after 2028.

The survey identifies a strategic, three-phase progression for AI deployment, prioritizing core functionality over novelty.
- The Timeline:
- Phase 1 (2026–2027): AI will first be deployed in ADAS and autonomous driving systems.
- Phase 2 (2028–2029): Focus shifts to vehicle applications such as infotainment and comfort features.
- Phase 3 (2030+): AI will finally be integrated into organizational processes, though Japan projects this stage later, around 2032–2033.
- Core Functions vs. Infotainment: Contrary to the popular focus on voice assistants, the most promising AI use cases are currently viewed as smart diagnostics (43%) and dynamic vehicle performance calibrations (42%). These core functions are prioritized because they offer capabilities smartphones cannot replicate, creating a foundation for better vehicle operation

While automated driving is a primary revenue driver globally, distinct regional preferences dictate specific SDV strategies.
- China: Uniquely prioritizes AI-based voice assistant services (41%) over automated driving for customer loyalty. For data applications, China focuses heavily on data-driven product development.
- Germany: Stands apart by ranking enhanced personalization (50%) and vehicle ride customization (41%) ahead of automated driving, reflecting a preference for active driving experiences.
- North America: Shows a balanced priority list but is the only region to prioritize occupant safety monitoring (43%) over data monetization.
- Japan: Demonstrates the strongest preference for automated driving features (47%) and is highly committed to vehicle data monetization (61%).