Marelli, AWS, and Sonatus are working together to drive the future of automotive by widening access to dynamic in-vehicle personalization.
Through working with Sonatus, Marelli has built the infrastructure to deliver lifetime value to the vehicle’s owner or fleet manager, all powered by an AWS Cloud integration for faster development and deployment, giving them an edge over competitors.
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Marelli sought to deepen its vehicle personalization offerings to help OEMs retain customers and build loyalty. To achieve this, they needed a collaborative partner to support a product development workflow that was streamlined, agile, and cost-effective. They selected Sonatus because of its highly flexible "Sonatus Vehicle Platform"—specifically the Sonatus Automator—and its alignment with Marelli’s cloud strategy on AWS, which enables faster feature development and deployment.
The solution leverages Sonatus Automator, which runs both in-vehicle and on the AWS Cloud, acting as an orchestration framework. It functions as "connective tissue" that links data from in-vehicle Marelli sensors to consumer profiles stored in the cloud. This allows the vehicle to execute tailored cockpit experiences automatically.
- Example: Automation routines can be triggered by specific events, such as turning on exterior lights automatically when a vehicle enters a specific geofence to ensure safety.
- User Control: Drivers can also manually personalize settings via the in-vehicle infotainment (IVI) system or smartphone apps.
The collaboration offers several strategic advantages for Original Equipment Manufacturers (OEMs):
- Accelerated Innovation: It shortens time-to-market through Continuous Integration/Continuous Deployment (CI/CD) on AWS, allowing for quicker product updates in response to trends.
- Cost Reduction: It reduces the development time and costs associated with adapting software for different vehicle variants.
- New Revenue Streams: It creates the ability to generate revenue from after-sales personalization options, delivering value over the vehicle's lifetime.
- Market Expansion: It extends premium-level personalization features to a broader range of vehicle classes, not just luxury models.