Sunnyvale, Calif. – May 19, 2023 – Sonatus, a leading automotive software company that is accelerating the transition to software-defined vehicles (SDVs), today announced its expansion into Taiwan. Taiwan is emerging as an important innovation hub for the automotive industry given its decades-long history as a critical developer of information technology (IT) and consumer electronics, and as vehicles rapidly adopt advanced technologies and shift to electrification.
The announcement comes on the heels of Sonatus’ recent expansion into Japan and Shanghai, and signals its commitment to address the unique needs of Taiwan’s automotive suppliers. The Sonatus software-defined vehicle platform includes technologies and solutions that will help Taiwanese vehicle manufacturers and suppliers innovate faster and deliver continuous improvements in costs, capabilities, reliability, and user experience over the vehicle’s lifespan.
“A dedicated office and team in Taiwan solidifies our commitment to partners and customers in the region, and will foster closer collaboration to create more dynamic, innovative vehicles,” said Jeffrey Chou, co-founder, and CEO, Sonatus. “This step is a continuation of our growth path and establishing a presence in leading vehicle manufacturing hubs like Taiwan is crucial to realizing our mission of accelerating the adoption of software-defined vehicles.”
The company is backed by several prominent strategic investors and partners in the Taiwanese automotive industry, including Taiwan-based Hon Hai Technology Group (“Foxconn”) (TWSE: 2317). Sonatus is working to offer unique foundational technologies and solution stacks to automakers and suppliers in Taiwan and across the world. From vehicle automation and advanced vehicle networking to data collection and cybersecurity, these building blocks provide a faster and more cost-effective avenue for vehicle manufacturers to build dynamic in-vehicle software infrastructures.
Stephen Liu, Sonatus Taiwan country manager, brings extensive experience to Sonatus, having held leadership roles at several major firms. Prior to joining Sonatus, he was a vice president & account GM at Compal Electronics, leading the development of electronic products and earlier served as chief operating officer at SuperAlloy, an automotive sector supplier. He spent over 11 years at Foxconn as a director, overseeing a range of critical operations.
Michael Hsu is vice president of business development for Sonatus Taiwan. He brings rich experience in operations and IOT/Industrial 4.0 automation implementations and will help build Sonatus business and technical teams in Taiwan. Prior to joining Sonatus, Michael had 20 years of smart factory and supply chain management experience, in which he spent over 16 years at Foxconn as a global operations leader and 4 years in Peloton, where he helped the U.S based startup company to scale its operations and supply chain.
“Sonatus will play an important role in supporting Taiwanese car manufacturers and suppliers to implement technologies spanning connectivity, communication, data collection, diagnostics, analytics, software updates and many more,” said Stephen Liu, country manager, Sonatus Taiwan. “This collaboration can help Taiwanese firms stay competitive in the rapidly evolving automotive industry and meet the growing demands for software-defined vehicles.”
Sonatus’ software platform is currently in production in Hyundai, Kia, and Genesis vehicles—and will be in millions of cars by 2024. Sonatus has grown its team significantly and expanded its presence in France, Italy, China, Japan, and now Taiwan to continue the growth momentum of its products and solutions with OEMs in these competitive markets.
Additional resources:
Video – Announcement from Stephen Liu (English subtitles)
Video – Announcement from Stephen Liu (Traditional Chinese subtitles)
About Sonatus
Sonatus is accelerating vehicle software innovation and the transition towards software-defined vehicles. Our platforms and products serve as the key building blocks that allow automotive companies and their ecosystem to innovate faster and deliver continuous improvements in costs, capabilities, reliability, and user experience over the vehicle lifespan. Sonatus’ award-winning software platform is in mass production vehicles from Hyundai, Kia, and Genesis today and will grow to millions of cars by 2024. The company has raised more than $110 million USD with world-class automotive, technology, and venture investors including Foxconn, Hyundai Motor Group’s Kia Corporation, LG Electronics, Marvell, SAIC Capital, Translink Capital, UMC Capital, and Wanxiang Group Company. Sonatus is headquartered in Sunnyvale, CA (Silicon Valley), with offices in Paris, Shanghai, Seoul and Tokyo. For more information visit www.sonatus.com.
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For more information contact:
Michael Cory
Director of Marketing & Communications
Sonatus
press@sonatus.com
Original text in Traditional Chinese
Sonatus 在臺推展業務
總部設在矽谷的軟體定義汽車創新企業將業務拓展至臺灣日益成長的汽車製造生態系統，藉此深化全球影響力
加州森尼韋爾綜合報導 2023 年 5 月 19 日：領先業界的汽車軟體公司 Sonatus，正在加速轉型為軟體定義汽車 (SDV)，今天宣布進軍臺灣市場。幾十年來，台灣一直是資訊科技 (IT)、消費電子產品的主要開發商，隨著汽車競相採用尖端技術，並逐漸轉型為電動化，臺灣儼然成為重要的創新中心。
繼 Sonatus 近期將事業版圖擴張到日本和上海後，該公司宣布將致力滿足臺灣汽車供應商的獨特需求。Sonatus 軟體定義汽車平台囊括技術和解決方案，將協助臺灣汽車製造商和供應商加速創新的腳步，並於汽車使用壽命期間，持續掌控成本，增加功能，提高信度，並改善使用者體驗。
Sonatus 的共同創辦人暨執行長 Jeffrey Chou 表示：「在臺灣設立專用辦事處和團隊，鞏固我們對此區域合作夥伴、客戶的承諾，同時將促成更密切的合作，以期生產出活力、創新兼具的車款。」「這一步延續了我們的發展之路，在臺灣等領先業界的汽車製造業中心推展業務，對於實現我們加速軟體定義汽車的應用使命來說相當重要。」
本公司已獲得許多臺灣汽車產業的知名策略投資人和合作夥伴支持，包括將總部位於臺灣的鴻海科技集團（「富士康」）（臺灣證券交易所股票代號：2317）。Sonatus 致力於為臺灣和世界各地的汽車製造商和供應商提供獨一無二的基礎技術和解決方案。舉凡汽車自動化、尖端汽車網路到資料收集、資安等領域，這類建構單元為汽車製造商提供更迅速且更具成本效益的方法，建構動態車用軟體基礎設施。
Sonatus 臺灣區經理 Stephen Liu 曾在多間大公司擔任領導職務，把自己豐富的工作經驗引進 Sonatus。在加⼊ Sonatus 之前，他曾在仁寶電腦擔任副總裁暨客⼾總經理，領導過電子產品開發作業，也曾在汽車產業供應商 SuperAlloy 擔任過執行長。他曾擔任富士康的董事將近 11 年之久，負責監督許多關鍵營運工作。
Michael Hsu 目前在 Sonatus 臺灣公司的業務開發部擔任副總一職。他在公司營運和物聯網／實施工業 4.0 自動化等領域擁有豐富的工作經驗，即將協助在臺建立 Sonatus 商業和技術團隊。Michael 在加入 Sonatus 以前，曾在智慧工廠和供應鏈管理方面擁有將近 20 年的工作經驗，曾擔任富士康的全球營運領袖，擁有超過 16 年的資歷，也到 Peloton 工作過 4 年，協助這間總部位於美國的新創公司，擴大營運和供應鏈的規模。
Sonatus 臺灣區經理 Stephen Liu 表示：「Sonatus 將在支援臺灣汽車製造商和供應商實施連線、通訊、資料收集、診斷、分析、軟體更新等技術層面發揮重要作用。」「這項合作將能協助臺灣企業在發展快速的汽車產業中保有競爭力，同時滿足這些公司對軟體定義汽車日益增加的需求。」
目前現代汽車、起亞汽車和 Genesis 汽車的生產線都有引進 Sonatus 軟體平台，預估至 2024 年，將有上百萬台汽車投入這項軟體技術。Sonatus 的團隊規模持續擴大，逐步將事業版圖拓展到法國、義大利、中國、日本，以及目前在臺灣的業務，以期在這些競爭激烈的市場與原始設備商合作，維持公司產品與解決方案持續茁壯。
其他資源：
影片：Stephen Liu 的對外公告（附英文字幕）
影片：Stephen Liu 的對外公告（附繁體中文字幕）
關於 Sonatus
Sonatus 正在加速汽車軟體創新與朝軟體定義汽車的轉型過度。我們的平台和產品是汽車公司及其生態系統得以快速創新的關鍵建構單元，並可在汽車生命週期內持續改善成本、性能、可靠性和使用者體驗。目前現代汽車、起亞汽車和 Genesis 汽車均已使用 Sonatus 屢獲殊榮的軟體平台，預估至 2024 年，將有上百萬台汽車套用這項軟體技術。本公司已向世界級的汽車、科技和風險投資者籌集超過 $1.1 億資金，其中包含：富士康、現代汽車集團的起亞公司、LG 電子、Marvell、上汽投資、Translink Capital、宏誠創投和萬向集團公司。Sonatus 總部位於加州森尼韋爾（矽谷），並於巴黎、上海、首爾和東京等地均設有辦事處。如欲了解更多資訊，請造訪 www.sonatus.com/zh-tw/。
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如欲了解更多資訊，請聯絡：
Michael Cory
行銷暨傳播總監
Sonatus
press@sonatus.com