1.0Sonatushttps://www.sonatus.com/ja/Lisa Fernandezhttps://www.sonatus.com/ja/blog/author/lisa-fernandez/rich600338<blockquote class="wp-embedded-content" data-secret="BBBMp8hGV5"><a href="https://www.sonatus.com/ja/resources/prashant-gulati-of-sdverse/">Why Buying Automotive Software Is Broken (and How to Fix It)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.sonatus.com/ja/resources/prashant-gulati-of-sdverse/embed/#?secret=BBBMp8hGV5" width="600" height="338" title="“Why Buying Automotive Software Is Broken (and How to Fix It)” — Sonatus" data-secret="BBBMp8hGV5" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://www.sonatus.com/wp-content/uploads/2025/03/G33-LinkedInThumbnail.jpg1200627In this episode, filmed live at the Sonatus booth at CES 2025, Prashant Gulati, CEO of SDVerse, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the SDVerse vehicle software marketplace. Prashant explains the goals of SDVerse, its member companies, and their business model. He shares some success stories about how this marketplace is gaining traction.