{"id":14782,"date":"2024-08-28T08:00:54","date_gmt":"2024-08-28T08:00:54","guid":{"rendered":"https:\/\/www.sonatus.com\/?p=14782"},"modified":"2024-11-12T22:48:47","modified_gmt":"2024-11-12T22:48:47","slug":"software-first-mindset-key-to-personalized-driving-experiences","status":"publish","type":"post","link":"https:\/\/www.sonatus.com\/fr\/blog\/software-first-mindset-key-to-personalized-driving-experiences\/","title":{"rendered":"Why A Software-First Mindset Is Key To Personalized Driving Experiences"},"content":{"rendered":"

(This article was originally published on Forbes.com<\/a>)<\/em><\/p>\n

Most drivers have probably noticed that there are often little, innocuous plastic covers or plugs on their cars’ dashboards or center consoles where one might expect to find a button. We don\u2019t give them much thought because they blend into the vehicle\u2019s interior d\u00e9cor. But they also serve a vital purpose; they act as placeholders to address \u201cwhat if?\u201d<\/p>\n

What if one day you prefer a different control for your entertainment? What if you wanted to add a different kind of port for your smartphone? What if you want to allow drivers to add customization features we haven\u2019t yet imagined? And what if you want to add a feature that doesn\u2019t have to be specific to that vehicle because that little empty slot is partner-agnostic? What if?<\/p>\n

Allowing for physical customizations has always been a strength of original equipment manufacturers (OEMs), even if very few of us have ever done anything with those tiny plugs. But the industry hasn\u2019t been quite as visionary when it comes to enabling digital flexibility.<\/p>\n

Driver Expectations<\/span><\/h2>\n

Given the high consumer demand for personalization<\/a>, it clearly is an opportunity that OEMs could capitalize on. Just consider the numbers:<\/p>\n