{"id":18079,"date":"2024-02-29T22:06:23","date_gmt":"2024-02-29T22:06:23","guid":{"rendered":"https:\/\/www.sonatus.com\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/"},"modified":"2024-10-02T22:29:28","modified_gmt":"2024-10-02T22:29:28","slug":"offrir-des-experiences-de-conduite-personnalisees","status":"publish","type":"page","link":"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/","title":{"rendered":"Offrir des exp\u00e9riences de conduite personnalis\u00e9es"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; typography_style=&#8221;white&#8221; el_class=&#8221;vc-hero vc-hero&#8211;interior&#8221; min_height=&#8221;300&#8243; css=&#8221;.vc_custom_1710197331204{padding-bottom: 0px !important;background-image: url(https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/platform-hero-bg.jpg?id=1038) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1710197240705{padding-bottom: 0px !important;}&#8221;]<div class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal label\"><span class=\"vcex-heading-inner wpex-inline-block\">CAS D\u2019UTILISATION | APR\u00c8S-VENTE<\/span><\/div><style>.vcex-heading.vcex_6a1459bb1c158{width:720px;color:#3a4146;}<\/style><h1 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal wpex-max-w-100 wpex-mr-auto vc-hero__heading vcex_6a1459bb1c158\"><span class=\"vcex-heading-inner wpex-inline-block\">Offrir des exp\u00e9riences personnalis\u00e9es pour la voiture et l\u2019automobile<\/span><\/h1>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<figure class=\"vcex-image vcex-module vc-hero__media pull-down\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"765\" height=\"510\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/09\/woman-in-car-use-case-ps01-1.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"Deliver new user experience use case\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/09\/woman-in-car-use-case-ps01-1.png 765w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/09\/woman-in-car-use-case-ps01-1-300x200.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1710197775726{padding-top: 125px !important;}&#8221;][vc_column][vc_column_text align=&#8221;left&#8221; width=&#8221;1080&#8243;]\n<p data-pm-slice=\"1 1 []\">Les v\u00e9hicules d\u00e9finis par logiciel devraient offrir des exp\u00e9riences utilisateur toujours nouvelles et personnalis\u00e9es pour chaque propri\u00e9taire de v\u00e9hicule, de la m\u00eame mani\u00e8re que les appareils \u00e9lectroniques de grande consommation, tels que les smartphones, peuvent \u00eatre personnalis\u00e9s en fonction des pr\u00e9f\u00e9rences et des besoins de l\u2019utilisateur. En r\u00e9pondant aux pr\u00e9f\u00e9rences individuelles des consommateurs d\u2019automobiles, l\u2019industrie automobile pourra transformer les acheteurs de voitures en clients fid\u00e8les \u00e0 la marque.<\/p>\n<p>Les opportunit\u00e9s significatives pour les constructeurs automobiles comprennent l\u2019am\u00e9lioration des ventes automobiles, de l\u2019exp\u00e9rience client et de la fid\u00e9lisation de la client\u00e8le gr\u00e2ce \u00e0 l\u2019exp\u00e9rience positive qu\u2019offre la personnalisation.[\/vc_column_text]<style>.vcex-heading.vcex_6a1459bb1eb22{width:720px;color:#3a4146;font-size:var(--wpex-text-4xl);}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal wpex-max-w-100 wpex-mr-auto vc_custom_1726266644924 vc-hero__heading vcex_6a1459bb1eb22\"><span class=\"vcex-heading-inner wpex-inline-block\">Exemple&nbsp;: une nouvelle fonctionnalit\u00e9 \u00ab&nbsp;Ventilation d\u2019\u00e9t\u00e9&nbsp;\u00bb<\/span><\/h2>[vc_column_text]Imaginons, par exemple, que les donn\u00e9es des clients indiquent une certaine frustration \u00e0 l\u2019\u00e9gard des si\u00e8ges trop chauds en \u00e9t\u00e9. Le constructeur automobile souhaite ajouter une nouvelle fonctionnalit\u00e9 \u00ab&nbsp;Ventilation d\u2019\u00e9t\u00e9&nbsp;\u00bb que les clients peuvent adopter et qui fera automatiquement descendre l\u00e9g\u00e8rement les vitres pour \u00e9vacuer l\u2019air chaud et activera la climatisation jusqu\u2019\u00e0 ce qu\u2019une temp\u00e9rature confortable soit atteinte. Dans le cadre d\u2019une approche conventionnelle, la quantit\u00e9 de travail n\u00e9cessaire pour r\u00e9aliser cet objectif repr\u00e9sente un v\u00e9ritable d\u00e9fi. Il faut d\u00e9velopper des technologies dans trois ou quatre sous-syst\u00e8mes diff\u00e9rents du v\u00e9hicule et le constructeur automobile doit d\u00e9ployer des mises \u00e0 jour logicielles dans chacun de ces syst\u00e8mes.[\/vc_column_text]<style>.vcex-heading.vcex_6a1459bb1ef4a{width:720px;color:#3a4146;font-size:var(--wpex-text-4xl);}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal wpex-max-w-100 wpex-mr-auto vc_custom_1711495810294 vc-hero__heading vcex_6a1459bb1ef4a\"><span class=\"vcex-heading-inner wpex-inline-block\">Offrir de nouvelles fonctionnalit\u00e9s sans d\u00e9veloppement logiciel<\/span><\/h2>[vc_column_text el_class=&#8221;orange-checks&#8221;]\n<p data-pm-slice=\"1 5 []\">Gr\u00e2ce \u00e0 la technologie unique de Sonatus Automator, un OEM peut offrir une meilleure exp\u00e9rience client en une fraction du temps investi et am\u00e9liorer plus rapidement l\u2019exp\u00e9rience du consommateur. L\u2019ing\u00e9nieur OEM peut cr\u00e9er une politique sans programmation sur l\u2019interface utilisateur Web du centre de commande Sonatus, ou par le biais d\u2019API pour automatiser le flux de travail de la fonctionnalit\u00e9 Ventilation d\u2019\u00e9t\u00e9 suivante&nbsp;:<\/p>\n<ul>\n<li>Conditions de d\u00e9clenchement du flux de travail\n<ul>\n<li>Temp\u00e9rature ext\u00e9rieure sup\u00e9rieure \u00e0 90&nbsp;\u2109 (32&nbsp;\u2103)<\/li>\n<li>\u00c9tat de l\u2019allumage ON<\/li>\n<\/ul>\n<\/li>\n<li>Actions\n<ul>\n<li>Abaisser toutes les fen\u00eatres<\/li>\n<li>R\u00e9gler la climatisation au maximum pendant 3&nbsp;minutes<\/li>\n<li>V\u00e9rifier si l\u2019habitacle est suffisamment rafra\u00eechi<\/li>\n<li>Ajuster la temp\u00e9rature \u00e0 un r\u00e9glage confortable<\/li>\n<li>Remonter les fen\u00eatres<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/vc_column_text]<style>.vcex-heading.vcex_6a1459bb1f2f1{width:720px;color:#3a4146;font-size:var(--wpex-text-4xl);}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal wpex-max-w-100 wpex-mr-auto vc_custom_1711495964779 vc-hero__heading vcex_6a1459bb1f2f1\"><span class=\"vcex-heading-inner wpex-inline-block\">La personnaliser pour l\u2019utilisateur<\/span><\/h2>[vc_column_text]La fonctionnalit\u00e9 de ventilation d\u2019\u00e9t\u00e9 peut \u00eatre personnalis\u00e9e en fonction des pr\u00e9f\u00e9rences des consommateurs, ce qui permet \u00e0 chacun d\u2019entre eux de r\u00e9gler la dur\u00e9e de fonctionnement de la climatisation au maximum et la temp\u00e9rature qu\u2019ils pr\u00e9f\u00e8rent gr\u00e2ce \u00e0 l\u2019application du v\u00e9hicule. Pour les v\u00e9hicules \u00e9lectriques ou hybrides qui n\u2019ont pas besoin que le moteur soit en marche pour allumer la climatisation, la personnalisation peut \u00eatre encore plus riche, permettant au v\u00e9hicule d\u2019\u00eatre pr\u00e9-rafra\u00eechi lors d\u2019une journ\u00e9e de forte chaleur.<\/p>\n<p>Comme les pr\u00e9f\u00e9rences des clients \u00e9voluent rapidement, cette politique peut \u00eatre mise en \u0153uvre sur quelques v\u00e9hicules d\u2019essai afin de mettre au point la nouvelle fonctionnalit\u00e9 avant de la rendre accessible \u00e0 tous les clients.[\/vc_column_text]<style>.vcex-heading.vcex_6a1459bb1f693{width:720px;color:#3a4146;font-size:var(--wpex-text-4xl);}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal wpex-max-w-100 wpex-mr-auto vc_custom_1711496008844 vc-hero__heading vcex_6a1459bb1f693\"><span class=\"vcex-heading-inner wpex-inline-block\">Ravir les utilisateurs avec des exp\u00e9riences de conduite nouvelles et personnalis\u00e9es<\/span><\/h2>[vc_column_text el_class=&#8221;orange-checks&#8221;]\n<p data-pm-slice=\"1 3 []\">L\u2019\u00e9volution vers des v\u00e9hicules d\u00e9finis par logiciel offre la possibilit\u00e9 d\u2019adapter l\u2019exp\u00e9rience de conduite \u00e0 chaque utilisateur, de fid\u00e9liser la client\u00e8le et d\u2019augmenter les ventes de v\u00e9hicules. Sonatus Automator fait de la possibilit\u00e9 d\u2019exp\u00e9riences personnalis\u00e9es une r\u00e9alit\u00e9 pour l\u2019industrie automobile&nbsp;:<\/p>\n<ul>\n<li>Des possibilit\u00e9s infinies de nouvelles fonctionnalit\u00e9s gr\u00e2ce \u00e0 l\u2019automatisation<\/li>\n<li>Cr\u00e9er, tester et d\u00e9ployer instantan\u00e9ment \u00e0 n\u2019importe quel stade du cycle de vie du client pour se d\u00e9marquer de la concurrence<\/li>\n<li>Surveiller l\u2019utilisation des fonctionnalit\u00e9s pour obtenir des informations exploitables et comprendre les pr\u00e9f\u00e9rences de l\u2019utilisateur<\/li>\n<li>Utiliser les fonctionnalit\u00e9s d\u2019apprentissage automatique pour identifier ce que le client pr\u00e9f\u00e8re, tout en prot\u00e9geant les donn\u00e9es des consommateurs<\/li>\n<li>Proposer la personnalisation en tant que services num\u00e9riques pour am\u00e9liorer l\u2019exp\u00e9rience client et la fid\u00e9lit\u00e9 \u00e0 la marque<\/li>\n<li>Offrir des fonctionnalit\u00e9s personnalis\u00e9es via une \u00ab&nbsp;boutique d\u2019applications&nbsp;\u00bb pour des points de contact clients suppl\u00e9mentaires<\/li>\n<li>Appliquer des contr\u00f4les de s\u00e9curit\u00e9 stricts \u00e0 la cr\u00e9ation de fonctionnalit\u00e9s et \u00e0 l\u2019acc\u00e8s des utilisateurs finaux<\/li>\n<li>Aucun nouveau d\u00e9veloppement de logiciel ou changement de firmware n\u2019est n\u00e9cessaire<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1711496032616{padding-top: 0px !important;background-color: #eceded !important;}&#8221;][vc_column]<h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal vc_custom_1711499799141\"><span class=\"vcex-heading-inner wpex-inline-block\">Produits et solutions connexes<\/span><\/h2><div class=\"wpex-post-cards wpex-post-cards-related-product-card wpex-relative\"><div class=\"wpex-post-cards-inner\"><div class=\"wpex-post-cards-loop wpex-post-cards-grid wpex-row wpex-clr\"><div class=\"wpex-post-cards-entry post-17672 type-page col col-1 span_1_of_1 translation_priority-300 author-2\"><div class=\"wpex-card wpex-card-related-product-card\">\n    <div class=\"c-card c-card--related-product\">\n        <div class=\"c-card__media\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2025\/12\/Sonatus_Products_Automator_AI.svg\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n\n        <div class=\"c-card__content\">\n            <a href=\"https:\/\/www.sonatus.com\/fr\/sonatus-automator\/\"><h4>Sonatus Automator AI<\/h4><\/a>\n            <div class=\"c-card__blurb\">\n                                    Innover tout au long du cycle de vie du v\u00e9hicule avec l\u2019automatisation des fonctionnalit\u00e9s aliment\u00e9es par l\u2019IA.                            <\/div>\n                            <a href=\"https:\/\/www.sonatus.com\/fr\/sonatus-automator\/\" target=\"_blank\" class=\"c-card__cta vcex-button theme-button c-text-button\">\n\n                    <span class=\"theme-button-inner\">\n                        En savoir plus                    <\/span>\n                <\/a>\n            \n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-18125 type-page col col-1 span_1_of_1 translation_priority-300 author-53\"><div class=\"wpex-card wpex-card-related-product-card\">\n    <div class=\"c-card c-card--related-product\">\n        <div class=\"c-card__media\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"88\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/06\/icon-customer.svg\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n\n        <div class=\"c-card__content\">\n            <a href=\"https:\/\/www.sonatus.com\/fr\/solution-de-personnalisation-du-vehicule\/\"><h4>Vehicle Personalization<\/h4><\/a>\n            <div class=\"c-card__blurb\">\n                                    Permettez aux propri\u00e9taires de personnaliser leurs v\u00e9hicules, en leur offrant des exp\u00e9riences de conduite sur mesure tout au long de la dur\u00e9e de vie du v\u00e9hicule.                            <\/div>\n                            <a href=\"https:\/\/www.sonatus.com\/fr\/solution-de-personnalisation-du-vehicule\/\" target=\"_blank\" class=\"c-card__cta vcex-button theme-button c-text-button\">\n\n                    <span class=\"theme-button-inner\">\n                        En savoir plus                    <\/span>\n                <\/a>\n            \n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal vc_custom_1685150053877\"><span class=\"vcex-heading-inner wpex-inline-block\">Ressources connexes<\/span><\/h2><style>.vcex_6a1459bb28cfe .wpex-posts-card-carousel{--wpex-carousel-gap:15px;}.vcex_6a1459bb28cfe .wpex-posts-card-carousel{--wpex-carousel-columns:1;}.vcex_6a1459bb28cfe .wpex-posts-card-carousel.wpex-carousel:not(.owl-loaded) > *:not(:nth-child(1n+2)) {display: flex !important;}@media only screen and (min-width: 480px) {.vcex_6a1459bb28cfe .wpex-posts-card-carousel{--wpex-carousel-columns:1;}.vcex_6a1459bb28cfe .wpex-posts-card-carousel.wpex-carousel:not(.owl-loaded) > *:not(:nth-child(1n+2)) {display: flex !important;}}@media only screen and (min-width: 768px) {.vcex_6a1459bb28cfe .wpex-posts-card-carousel{--wpex-carousel-columns:1;}.vcex_6a1459bb28cfe .wpex-posts-card-carousel.wpex-carousel:not(.owl-loaded) > *:not(:nth-child(1n+2)) {display: flex !important;}}@media only screen and (min-width: 960px) {.vcex_6a1459bb28cfe .wpex-posts-card-carousel{--wpex-carousel-columns:1;}.vcex_6a1459bb28cfe .wpex-posts-card-carousel.wpex-carousel:not(.owl-loaded) > *:not(:nth-child(1n+2)) {display: flex !important;}}<\/style><div class=\"wpex-post-cards wpex-post-cards-general-card carousel-overflow carousel-3-col vcex_6a1459bb28cfe wpex-relative\"><div class=\"wpex-post-cards-inner\"><div class=\"wpex-post-cards-loop wpex-posts-card-carousel wpex-carousel owl-carousel wpex-carousel--render-onload wpex-carousel--flex wpex-carousel--no-margins arrwstyle-default\" data-wpex-carousel='{&quot;nav&quot;:&quot;false&quot;,&quot;loop&quot;:&quot;false&quot;,&quot;items&quot;:1,&quot;slideBy&quot;:1,&quot;responsive&quot;:{&quot;0&quot;:{&quot;items&quot;:1},&quot;480&quot;:{&quot;items&quot;:1},&quot;768&quot;:{&quot;items&quot;:1},&quot;960&quot;:{&quot;items&quot;:1}}}'><div class=\"wpex-post-cards-entry post-21430 type-resource wpex-carousel-slide cat-313 cat-316 resource_type-333\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/03\/D13DrivingInnovationThumbnailWebsite-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/03\/D13DrivingInnovationThumbnailWebsite-380x250.jpg 380w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/03\/D13DrivingInnovationThumbnailWebsite-659x435.jpg 659w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Resources<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/fr\/resources\/marelli-bringing-personalized-vehicle-experiences-ep-8-driving-innovation-podcast\/\"\n                                               target=\"_self\">\n                        Marelli: Bringing Personalized Vehicle Experiences<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">Eric Monjalon, Product Manager at Marelli, and Sanjay Khatri from Sonatus, present and discuss how the transition to software-defined vehicles will unleash the potential for vehicle owners and consumers to personalize their vehicles according to their individual preferences and needs. Recorded live at CES 2024.<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/fr\/resources\/marelli-bringing-personalized-vehicle-experiences-ep-8-driving-innovation-podcast\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button\">\n                        <span class=\"theme-button-inner\">En savoir plus<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-21472 type-resource wpex-carousel-slide cat-311 resource_type-333\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/DI-07-ResourcesCard-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/DI-07-ResourcesCard-380x250.jpg 380w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/DI-07-ResourcesCard-659x435.jpg 659w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Resources<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/fr\/resources\/vehicle-personalization-solution-ep-3-driving-innovation-podcast\/\"\n                                               target=\"_self\">\n                        Vehicle Personalization Solution<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">This episode provides a description of the Sonatus Vehicle Personalization Solution that allows OEMs to build end user applications for the smartphone, web or the in-vehicle infotainment system that allow vehicle owners to define routines to automatically configure their vehicles according to personal preferences and needs.<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/fr\/resources\/vehicle-personalization-solution-ep-3-driving-innovation-podcast\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button\">\n                        <span class=\"theme-button-inner\">En savoir plus<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-9286 type-post wpex-carousel-slide cat-57 cat-58 translation_priority-84 author-340\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/01\/Sonatus-Blog-Image-Wide-Personalization-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/01\/Sonatus-Blog-Image-Wide-Personalization-380x250.jpg 380w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/01\/Sonatus-Blog-Image-Wide-Personalization-659x435.jpg 659w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Sur notre blog<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/fr\/blog\/era-of-personalized-vehicle-experiences\/\"\n                                               target=\"_self\">\n                        The era of personalized vehicle experiences is here<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">Our recent episode of \u201cDriving Innovation&#8221; featured Jimmy Yang, Product Manager at Sonatus, in conversation with our Head of Product&hellip;<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/fr\/blog\/era-of-personalized-vehicle-experiences\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button\">\n                        <span class=\"theme-button-inner\">Lire l'article<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-8088 type-post wpex-carousel-slide cat-62 translation_priority-84 author-340\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/11\/BlogBanner_Personalization-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"Woman experiencing a personalized vehicle feature\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/11\/BlogBanner_Personalization-380x250.jpg 380w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/11\/BlogBanner_Personalization-659x435.jpg 659w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Sur notre blog<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/fr\/blog\/deliver-personalized-vehicle-experiences\/\"\n                                               target=\"_self\">\n                        Deliver personalized vehicle experiences to the masses<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">Consumers today expect their digital devices\u2013whether phones, computers, smart home gadgets, or smartwatches\u2013to give them personalized experiences. Take for instance&hellip;<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/fr\/blog\/deliver-personalized-vehicle-experiences\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button\">\n                        <span class=\"theme-button-inner\">Lire l'article<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-18158 type-resource wpex-carousel-slide resource_type-310\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/MarelliAWS-Resource-Card-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/MarelliAWS-Resource-Card-380x250.jpg 380w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/MarelliAWS-Resource-Card-659x435.jpg 659w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Resources<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/fr\/resources\/marelli-et-aws-developpent-la-personnalisation-embarquee-avec-sonatus\/\"\n                                               target=\"_self\">\n                        Marelli et AWS d\u00e9veloppent la personnalisation embarqu\u00e9e avec Sonatus<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">Marelli, AWS et Sonatus travaillent ensemble pour fa\u00e7onner l\u2019avenir de l\u2019automobile en \u00e9largissant l\u2019acc\u00e8s \u00e0 la personnalisation dynamique \u00e0 bord&hellip;<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/fr\/resources\/marelli-et-aws-developpent-la-personnalisation-embarquee-avec-sonatus\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button\">\n                        <span class=\"theme-button-inner\">En savoir plus<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-1874 type-resource wpex-carousel-slide cat-57 resource_type-37\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/Automator-Overview-video-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Resources<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/fr\/resources\/sonatus-automator-overview\/\"\n                                                    class=\"wpex-lightbox\"\n                                               target=\"_self\">\n                        Sonatus Automator overview<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">Sonatus Automator can accelerate innovation across the product lifecycle from ideation, development, testing and field improvement.<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/fr\/resources\/sonatus-automator-overview\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button wpex-lightbox\">\n                        <span class=\"theme-button-inner\">Voir la vid\u00e9o<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; typography_style=&#8221;white&#8221; el_class=&#8221;vc-hero vc-hero&#8211;interior&#8221; min_height=&#8221;300&#8243; css=&#8221;.vc_custom_1710197331204{padding-bottom: 0px !important;background-image: url(https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/platform-hero-bg.jpg?id=1038) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1710197240705{padding-bottom:&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":18070,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-18079","page","type-page","status-publish","hentry","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Offrir des exp\u00e9riences automobiles personnalis\u00e9es | Sonatus<\/title>\n<meta name=\"description\" content=\"Les v\u00e9hicules d\u00e9finis par logiciel offrent des exp\u00e9riences nouvelles et personnalis\u00e9es, obligeant les constructeurs automobiles \u00e0 utiliser des solutions logicielles pour des am\u00e9liorations rapides et it\u00e9ratives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offrir des exp\u00e9riences de conduite personnalis\u00e9es\" \/>\n<meta property=\"og:description\" content=\"Les v\u00e9hicules d\u00e9finis par logiciel offrent des exp\u00e9riences nouvelles et personnalis\u00e9es, obligeant les constructeurs automobiles \u00e0 utiliser des solutions logicielles pour des am\u00e9liorations rapides et it\u00e9ratives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/\" \/>\n<meta property=\"og:site_name\" content=\"Sonatus\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-02T22:29:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/Sonatus-BlogCard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/\",\"url\":\"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/\",\"name\":\"Offrir des exp\u00e9riences automobiles personnalis\u00e9es | Sonatus\",\"isPartOf\":{\"@id\":\"https:\/\/www.sonatus.com\/fr\/#website\"},\"datePublished\":\"2024-02-29T22:06:23+00:00\",\"dateModified\":\"2024-10-02T22:29:28+00:00\",\"description\":\"Les v\u00e9hicules d\u00e9finis par logiciel offrent des exp\u00e9riences nouvelles et personnalis\u00e9es, obligeant les constructeurs automobiles \u00e0 utiliser des solutions logicielles pour des am\u00e9liorations rapides et it\u00e9ratives.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sonatus.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cas d\u2019utilisation\",\"item\":\"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Offrir des exp\u00e9riences de conduite personnalis\u00e9es\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sonatus.com\/fr\/#website\",\"url\":\"https:\/\/www.sonatus.com\/fr\/\",\"name\":\"Sonatus\",\"description\":\"Accelerating Vehicle Software Innovation\",\"publisher\":{\"@id\":\"https:\/\/www.sonatus.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sonatus.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sonatus.com\/fr\/#organization\",\"name\":\"Sonatus\",\"url\":\"https:\/\/www.sonatus.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.sonatus.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/sonatus-logo.svg\",\"contentUrl\":\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/sonatus-logo.svg\",\"width\":202,\"height\":32,\"caption\":\"Sonatus\"},\"image\":{\"@id\":\"https:\/\/www.sonatus.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/sonatus\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Offrir des exp\u00e9riences automobiles personnalis\u00e9es | Sonatus","description":"Les v\u00e9hicules d\u00e9finis par logiciel offrent des exp\u00e9riences nouvelles et personnalis\u00e9es, obligeant les constructeurs automobiles \u00e0 utiliser des solutions logicielles pour des am\u00e9liorations rapides et it\u00e9ratives.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/","og_locale":"fr_FR","og_type":"article","og_title":"Offrir des exp\u00e9riences de conduite personnalis\u00e9es","og_description":"Les v\u00e9hicules d\u00e9finis par logiciel offrent des exp\u00e9riences nouvelles et personnalis\u00e9es, obligeant les constructeurs automobiles \u00e0 utiliser des solutions logicielles pour des am\u00e9liorations rapides et it\u00e9ratives.","og_url":"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/","og_site_name":"Sonatus","article_modified_time":"2024-10-02T22:29:28+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/Sonatus-BlogCard.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/","url":"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/","name":"Offrir des exp\u00e9riences automobiles personnalis\u00e9es | Sonatus","isPartOf":{"@id":"https:\/\/www.sonatus.com\/fr\/#website"},"datePublished":"2024-02-29T22:06:23+00:00","dateModified":"2024-10-02T22:29:28+00:00","description":"Les v\u00e9hicules d\u00e9finis par logiciel offrent des exp\u00e9riences nouvelles et personnalis\u00e9es, obligeant les constructeurs automobiles \u00e0 utiliser des solutions logicielles pour des am\u00e9liorations rapides et it\u00e9ratives.","breadcrumb":{"@id":"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/offrir-des-experiences-de-conduite-personnalisees\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sonatus.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Cas d\u2019utilisation","item":"https:\/\/www.sonatus.com\/fr\/cas-dutilisation\/"},{"@type":"ListItem","position":3,"name":"Offrir des exp\u00e9riences de conduite personnalis\u00e9es"}]},{"@type":"WebSite","@id":"https:\/\/www.sonatus.com\/fr\/#website","url":"https:\/\/www.sonatus.com\/fr\/","name":"Sonatus","description":"Accelerating Vehicle Software Innovation","publisher":{"@id":"https:\/\/www.sonatus.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sonatus.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.sonatus.com\/fr\/#organization","name":"Sonatus","url":"https:\/\/www.sonatus.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sonatus.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/sonatus-logo.svg","contentUrl":"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/sonatus-logo.svg","width":202,"height":32,"caption":"Sonatus"},"image":{"@id":"https:\/\/www.sonatus.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/sonatus\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.sonatus.com\/fr\/wp-json\/wp\/v2\/pages\/18079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonatus.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sonatus.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sonatus.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sonatus.com\/fr\/wp-json\/wp\/v2\/comments?post=18079"}],"version-history":[{"count":1,"href":"https:\/\/www.sonatus.com\/fr\/wp-json\/wp\/v2\/pages\/18079\/revisions"}],"predecessor-version":[{"id":18086,"href":"https:\/\/www.sonatus.com\/fr\/wp-json\/wp\/v2\/pages\/18079\/revisions\/18086"}],"up":[{"embeddable":true,"href":"https:\/\/www.sonatus.com\/fr\/wp-json\/wp\/v2\/pages\/18070"}],"wp:attachment":[{"href":"https:\/\/www.sonatus.com\/fr\/wp-json\/wp\/v2\/media?parent=18079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}