{"id":12533,"date":"2024-02-29T22:06:23","date_gmt":"2024-02-29T22:06:23","guid":{"rendered":"https:\/\/www.sonatus.com\/anwendungsfaelle\/bieten-sie-personalisierte-fahrerlebnisse\/"},"modified":"2024-10-08T05:58:40","modified_gmt":"2024-10-08T05:58:40","slug":"bieten-sie-personalisierte-fahrerlebnisse","status":"publish","type":"page","link":"https:\/\/www.sonatus.com\/de\/anwendungsfaelle\/bieten-sie-personalisierte-fahrerlebnisse\/","title":{"rendered":"Das Angebot individueller Fahrerlebnisse"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; typography_style=&#8221;white&#8221; el_class=&#8221;vc-hero vc-hero&#8211;interior&#8221; min_height=&#8221;300&#8243; css=&#8221;.vc_custom_1710197331204{padding-bottom: 0px !important;background-image: url(https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/platform-hero-bg.jpg?id=1038) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1710197240705{padding-bottom: 0px !important;}&#8221;]<div class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal label\"><span class=\"vcex-heading-inner wpex-inline-block\">ANWENDUNGSF\u00c4LLE | AFTER-SALES<\/span><\/div><style>.vcex-heading.vcex_69f0f85f1307e{width:720px;color:#3a4146;}<\/style><h1 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal wpex-max-w-100 wpex-mr-auto vc-hero__heading vcex_69f0f85f1307e\"><span class=\"vcex-heading-inner wpex-inline-block\">Das Angebot personalisierte Fahrzeug- und Automobilerlebnisse<\/span><\/h1>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<figure class=\"vcex-image vcex-module vc-hero__media pull-down\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"765\" height=\"510\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/09\/woman-in-car-use-case-ps01-1.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"Deliver new user experience use case\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/09\/woman-in-car-use-case-ps01-1.png 765w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/09\/woman-in-car-use-case-ps01-1-300x200.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1710197775726{padding-top: 125px !important;}&#8221;][vc_column][vc_column_text align=&#8221;left&#8221; width=&#8221;1080&#8243;]\n<p data-pm-slice=\"1 1 []\">Von softwaredefinierten Fahrzeugen wird erwartet, dass sie kontinuierlich neue Nutzererfahrungen bieten, die f\u00fcr jeden Fahrzeugbesitzer personalisiert sind, \u00e4hnlich wie Unterhaltungselektronikger\u00e4te wie Smartphones individuell an die Pr\u00e4ferenzen und Bed\u00fcrfnisse der Nutzer angepasst werden k\u00f6nnen. Die Ber\u00fccksichtigung der individuellen Kundenpr\u00e4ferenzen im Automobilbereich erm\u00f6glicht der Automobilindustrie, Autok\u00e4ufer zu treuen Kunden mit st\u00e4rkerer Markenbindung zu machen.<\/p>\n<p>Die bedeutenden M\u00f6glichkeiten f\u00fcr Automobilhersteller reichen von h\u00f6heren Fahrzeugverk\u00e4ufen, einer verbesserten Kundenerfahrung und Kundenbindung bis hin zu den positiven Erfahrungen, die die Personalisierung bietet.[\/vc_column_text]<style>.vcex-heading.vcex_69f0f85f15d85{width:720px;color:#3a4146;font-size:var(--wpex-text-4xl);}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal wpex-max-w-100 wpex-mr-auto vc_custom_1726266644924 vc-hero__heading vcex_69f0f85f15d85\"><span class=\"vcex-heading-inner wpex-inline-block\">Beispiel: Eine neue Funkton f\u00fcr die Bel\u00fcftung im Sommer<\/span><\/h2>[vc_column_text]Betrachten Sie folgendes Beispiel: Kundendaten weisen darauf hin, dass die Hitze im Fahrzeug im Sommer zu Frustrationen f\u00fchrt. Der Automobilhersteller m\u00f6chte eine neue Funktion f\u00fcr die Bel\u00fcftung im Sommer hinzuf\u00fcgen, die Kunden individuell anwenden k\u00f6nnen, die Fenster automatisch leicht \u00f6ffnet, damit hei\u00dfe Luft entweichen kann, und die Klimaanlage einschaltet, bis eine angenehme Temperatur erreicht ist. Bei einem konventionellen Ansatz ist der blo\u00dfe Arbeitsaufwand, der daf\u00fcr notwendig ist, eine Herausforderung, und erfordert Technologieentwicklungen \u00fcber drei oder vier verschiedene Fahrzeugsubsysteme hinweg, wobei der Autohersteller Softwareupdates f\u00fcr jedes dieser Autosysteme bereitstellen muss.[\/vc_column_text]<style>.vcex-heading.vcex_69f0f85f16141{width:720px;color:#3a4146;font-size:var(--wpex-text-4xl);}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal wpex-max-w-100 wpex-mr-auto vc_custom_1711495810294 vc-hero__heading vcex_69f0f85f16141\"><span class=\"vcex-heading-inner wpex-inline-block\">Stellen Sie neue Funktionen ohne Softwareentwicklung bereit<\/span><\/h2>[vc_column_text el_class=&#8221;orange-checks&#8221;]\n<p data-pm-slice=\"1 5 []\">Mit der speziellen Technologie von Sonatus Automator kann ein OEM in einem Bruchteil der Zeit eine verbesserte Kundenerfahrung bieten und sie schneller optimieren. Der OEM-Techniker kann \u00fcber die webbasierte Benutzeroberfl\u00e4che im Sonatus Command Center oder \u00fcber APIs ohne Programmierung eine Richtlinie erstellen, um den folgenden Ablauf der Bel\u00fcftungsfunktion f\u00fcr den Sommer zu automatisieren:<\/p>\n<ul>\n<li>Bedingungen zur Ausl\u00f6sung des Ablaufs\n<ul>\n<li>Au\u00dfentemperatur \u00fcber 90&nbsp;\u00b0F (32&nbsp;\u00b0C)<\/li>\n<li>Z\u00fcndungsstatus EIN<\/li>\n<\/ul>\n<\/li>\n<li>Aktionen\n<ul>\n<li>Alle Fenster werden heruntergelassen<\/li>\n<li>A\/C f\u00fcr 3 Minuten auf max einstellen<\/li>\n<li>Pr\u00fcfen, ob Fahrzeuginnenraum ausreichend gek\u00fchlt ist<\/li>\n<li>Anpassung der Temperatur auf eine angenehme Einstellung<\/li>\n<li>Fenster werden geschlossen<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/vc_column_text]<style>.vcex-heading.vcex_69f0f85f164f5{width:720px;color:#3a4146;font-size:var(--wpex-text-4xl);}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal wpex-max-w-100 wpex-mr-auto vc_custom_1711495964779 vc-hero__heading vcex_69f0f85f164f5\"><span class=\"vcex-heading-inner wpex-inline-block\">Bieten Sie Nutzern eine Personalisierung<\/span><\/h2>[vc_column_text]Die Bel\u00fcftungsfunktion f\u00fcr den Sommer kann zus\u00e4tzlich an die Verbraucherpr\u00e4ferenzen angepasst werden, sodass der einzelne Kunde die Zeitdauer f\u00fcr den Betrieb der Klimaanlage auf maximal und seine bevorzugte Temperatur \u00fcber die begleitende Fahrzeug-App einstellen kann. Bei Elektrofahrzeugen oder Hybridfahrzeugen, bei denen der Motor f\u00fcr die Klimatisierung nicht eingeschaltet sein muss, kann der personalisierte Ansatz noch umfangreicher sein, wobei auch eine Vork\u00fchlung des Fahrzeugs an hei\u00dfen Tagen m\u00f6glich ist.<\/p>\n<p>Da sich Kundenpr\u00e4ferenzen schnell weiterentwickeln, kann diese Richtlinie zun\u00e4chst auf eine Handvoll von Testfahrzeugen angewendet werden. So kann die neue Funktion optimiert werden, bevor sie allen Kunden zur Verf\u00fcgung gestellt wird.[\/vc_column_text]<style>.vcex-heading.vcex_69f0f85f168af{width:720px;color:#3a4146;font-size:var(--wpex-text-4xl);}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal wpex-max-w-100 wpex-mr-auto vc_custom_1711496008844 vc-hero__heading vcex_69f0f85f168af\"><span class=\"vcex-heading-inner wpex-inline-block\">Begeistern Sie Nutzer mit neuen und personalisierten Fahrerlebnissen<\/span><\/h2>[vc_column_text el_class=&#8221;orange-checks&#8221;]\n<p data-pm-slice=\"1 3 []\">Der \u00dcbergang zu softwaredefinierten Fahrzeugen er\u00f6ffnet diverse M\u00f6glichkeiten f\u00fcr die Abstimmung des Fahrerlebnisses auf individuelle Nutzer, den Aufbau von Kundentreue und die Erh\u00f6hung der Fahrzeugverk\u00e4ufe. Mit Sonatus Automator wird die M\u00f6glichkeit von personalisierten Nutzererfahrungen f\u00fcr das Automobilgesch\u00e4ft zur Realit\u00e4t:<\/p>\n<ul>\n<li>Grenzenlose M\u00f6glichkeiten neuer Funktionen durch Automatisierung<\/li>\n<li>Erstellen, testen und implementieren Sie sofort in jeder Phase des Kundenlebenszyklus&nbsp;\u2013 Ihr Alleinstellungsmerkmal<\/li>\n<li>Verfolgen Sie die Funktionsnutzung und erhalten Sie umsetzbare Erkenntnisse, um die Nutzerpr\u00e4ferenzen zu verstehen<\/li>\n<li>Nutzen Sie Funktionen mit maschinellem Lernen, um Kundenfavoriten zu identifizieren, w\u00e4hrend Sie gleichzeitig die Verbraucherdaten sch\u00fctzen<\/li>\n<li>Bieten Sie Personalisierung als digitale Dienstleistung an, um die Kundenerfahrung und die Markenbindung zu verbessern<\/li>\n<li>Bieten Sie f\u00fcr zus\u00e4tzliche Kundenkontaktpunkte personalisierte Funktionen \u00fcber einen \u201eApp Store\u201d an<\/li>\n<li>Nutzen Sie strenge Sicherheitskontrollen f\u00fcr die Funktionserstellung und den Endnutzerzugriff<\/li>\n<li>Es ist keine neue Softwareentwicklung oder Firmware-\u00c4nderung n\u00f6tig<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1711496032616{padding-top: 0px !important;background-color: #eceded !important;}&#8221;][vc_column]<h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal vc_custom_1711499799141\"><span class=\"vcex-heading-inner wpex-inline-block\">Weitere Produkte und L\u00f6sungen<\/span><\/h2><div class=\"wpex-post-cards wpex-post-cards-related-product-card wpex-relative\"><div class=\"wpex-post-cards-inner\"><div class=\"wpex-post-cards-loop wpex-post-cards-grid wpex-row wpex-clr\"><div class=\"wpex-post-cards-entry post-12650 type-page col col-1 span_1_of_1 translation_priority-249 author-2\"><div class=\"wpex-card wpex-card-related-product-card\">\n    <div class=\"c-card c-card--related-product\">\n        <div class=\"c-card__media\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2025\/12\/Sonatus_Products_Automator_AI.svg\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n\n        <div class=\"c-card__content\">\n            <a href=\"https:\/\/www.sonatus.com\/de\/sonatus-automator\/\"><h4>Sonatus Automator AI<\/h4><\/a>\n            <div class=\"c-card__blurb\">\n                                    Erh\u00f6hen und verbessern Sie die Qualit\u00e4t und das Fahrerlebnis w\u00e4hrend des gesamten Fahrzeuglebenszyklus.                            <\/div>\n                            <a href=\"https:\/\/www.sonatus.com\/de\/sonatus-automator\/\" target=\"_blank\" class=\"c-card__cta vcex-button theme-button c-text-button\">\n\n                    <span class=\"theme-button-inner\">\n                        Mehr erfahren                    <\/span>\n                <\/a>\n            \n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-12906 type-page col col-1 span_1_of_1 translation_priority-249 author-53\"><div class=\"wpex-card wpex-card-related-product-card\">\n    <div class=\"c-card c-card--related-product\">\n        <div class=\"c-card__media\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"88\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/06\/icon-customer.svg\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n\n        <div class=\"c-card__content\">\n            <a href=\"https:\/\/www.sonatus.com\/de\/loesung-fuer-fahrzeugpersonalisierung\/\"><h4>Vehicle Personalization<\/h4><\/a>\n            <div class=\"c-card__blurb\">\n                                    Erm\u00f6glichen Sie Fahrzeugbesitzern die Personalisierung ihrer eigenen Fahrzeuge und bieten Sie ma\u00dfgeschneiderte Fahrerlebnisse w\u00e4hrend der gesamten Fahrzeuglebensdauer.                            <\/div>\n                            <a href=\"https:\/\/www.sonatus.com\/de\/loesung-fuer-fahrzeugpersonalisierung\/\" target=\"_blank\" class=\"c-card__cta vcex-button theme-button c-text-button\">\n\n                    <span class=\"theme-button-inner\">\n                        Mehr erfahren                    <\/span>\n                <\/a>\n            \n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-text-2xl wpex-font-normal vc_custom_1685150053877\"><span class=\"vcex-heading-inner wpex-inline-block\">Zugeh\u00f6rige Ressourcen<\/span><\/h2><style>.vcex_69f0f85f20862 .wpex-posts-card-carousel{--wpex-carousel-gap:15px;}.vcex_69f0f85f20862 .wpex-posts-card-carousel{--wpex-carousel-columns:1;}.vcex_69f0f85f20862 .wpex-posts-card-carousel.wpex-carousel:not(.owl-loaded) > *:not(:nth-child(1n+2)) {display: flex !important;}@media only screen and (min-width: 480px) {.vcex_69f0f85f20862 .wpex-posts-card-carousel{--wpex-carousel-columns:1;}.vcex_69f0f85f20862 .wpex-posts-card-carousel.wpex-carousel:not(.owl-loaded) > *:not(:nth-child(1n+2)) {display: flex !important;}}@media only screen and (min-width: 768px) {.vcex_69f0f85f20862 .wpex-posts-card-carousel{--wpex-carousel-columns:1;}.vcex_69f0f85f20862 .wpex-posts-card-carousel.wpex-carousel:not(.owl-loaded) > *:not(:nth-child(1n+2)) {display: flex !important;}}@media only screen and (min-width: 960px) {.vcex_69f0f85f20862 .wpex-posts-card-carousel{--wpex-carousel-columns:1;}.vcex_69f0f85f20862 .wpex-posts-card-carousel.wpex-carousel:not(.owl-loaded) > *:not(:nth-child(1n+2)) {display: flex !important;}}<\/style><div class=\"wpex-post-cards wpex-post-cards-general-card carousel-overflow carousel-3-col vcex_69f0f85f20862 wpex-relative\"><div class=\"wpex-post-cards-inner\"><div class=\"wpex-post-cards-loop wpex-posts-card-carousel wpex-carousel owl-carousel wpex-carousel--render-onload wpex-carousel--flex wpex-carousel--no-margins arrwstyle-default\" data-wpex-carousel='{&quot;nav&quot;:&quot;false&quot;,&quot;loop&quot;:&quot;false&quot;,&quot;items&quot;:1,&quot;slideBy&quot;:1,&quot;responsive&quot;:{&quot;0&quot;:{&quot;items&quot;:1},&quot;480&quot;:{&quot;items&quot;:1},&quot;768&quot;:{&quot;items&quot;:1},&quot;960&quot;:{&quot;items&quot;:1}}}'><div class=\"wpex-post-cards-entry post-21431 type-resource wpex-carousel-slide cat-258 cat-262 resource_type-272\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/03\/D13DrivingInnovationThumbnailWebsite-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/03\/D13DrivingInnovationThumbnailWebsite-380x250.jpg 380w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/03\/D13DrivingInnovationThumbnailWebsite-659x435.jpg 659w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Resources<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/de\/resources\/marelli-bringing-personalized-vehicle-experiences-ep-8-driving-innovation-podcast\/\"\n                                               target=\"_self\">\n                        Marelli: Bringing Personalized Vehicle Experiences<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">Eric Monjalon, Product Manager at Marelli, and Sanjay Khatri from Sonatus, present and discuss how the transition to software-defined vehicles will unleash the potential for vehicle owners and consumers to personalize their vehicles according to their individual preferences and needs. Recorded live at CES 2024.<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/de\/resources\/marelli-bringing-personalized-vehicle-experiences-ep-8-driving-innovation-podcast\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button\">\n                        <span class=\"theme-button-inner\">Weiterlesen<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-21473 type-resource wpex-carousel-slide cat-256 resource_type-272\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/DI-07-ResourcesCard-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/DI-07-ResourcesCard-380x250.jpg 380w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/DI-07-ResourcesCard-659x435.jpg 659w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Resources<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/de\/resources\/vehicle-personalization-solution-ep-3-driving-innovation-podcast\/\"\n                                               target=\"_self\">\n                        Vehicle Personalization Solution<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">This episode provides a description of the Sonatus Vehicle Personalization Solution that allows OEMs to build end user applications for the smartphone, web or the in-vehicle infotainment system that allow vehicle owners to define routines to automatically configure their vehicles according to personal preferences and needs.<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/de\/resources\/vehicle-personalization-solution-ep-3-driving-innovation-podcast\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button\">\n                        <span class=\"theme-button-inner\">Weiterlesen<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-9286 type-post wpex-carousel-slide cat-57 cat-58 translation_priority-84 author-340\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/01\/Sonatus-Blog-Image-Wide-Personalization-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/01\/Sonatus-Blog-Image-Wide-Personalization-380x250.jpg 380w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2024\/01\/Sonatus-Blog-Image-Wide-Personalization-659x435.jpg 659w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Aus unserem Blog<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/de\/blog\/era-of-personalized-vehicle-experiences\/\"\n                                               target=\"_self\">\n                        The era of personalized vehicle experiences is here<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">Our recent episode of \u201cDriving Innovation&#8221; featured Jimmy Yang, Product Manager at Sonatus, in conversation with our Head of Product&hellip;<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/de\/blog\/era-of-personalized-vehicle-experiences\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button\">\n                        <span class=\"theme-button-inner\">Den Beitrag lesen<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-8088 type-post wpex-carousel-slide cat-62 translation_priority-84 author-340\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/11\/BlogBanner_Personalization-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"Woman experiencing a personalized vehicle feature\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/11\/BlogBanner_Personalization-380x250.jpg 380w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/11\/BlogBanner_Personalization-659x435.jpg 659w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Aus unserem Blog<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/de\/blog\/deliver-personalized-vehicle-experiences\/\"\n                                               target=\"_self\">\n                        Deliver personalized vehicle experiences to the masses<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">Consumers today expect their digital devices\u2013whether phones, computers, smart home gadgets, or smartwatches\u2013to give them personalized experiences. Take for instance&hellip;<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/de\/blog\/deliver-personalized-vehicle-experiences\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button\">\n                        <span class=\"theme-button-inner\">Den Beitrag lesen<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-12649 type-resource wpex-carousel-slide resource_type-254\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/MarelliAWS-Resource-Card-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"\" srcset=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/MarelliAWS-Resource-Card-380x250.jpg 380w, https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/12\/MarelliAWS-Resource-Card-659x435.jpg 659w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Resources<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/de\/resources\/marelli-und-aws-erhoehen-mit-sonatus-die-fahrzeuginterne-personalisierung\/\"\n                                               target=\"_self\">\n                        Marelli und AWS erh\u00f6hen mit Sonatus die fahrzeuginterne Personalisierung<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">Marelli, AWS und Sonatus arbeiten gemeinsam daran, die Zukunft der Automobilbranche voranzutreiben, indem sie den Zugang zu einer dynamischen fahrzeuginternen&hellip;<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/de\/resources\/marelli-und-aws-erhoehen-mit-sonatus-die-fahrzeuginterne-personalisierung\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button\">\n                        <span class=\"theme-button-inner\">Weiterlesen<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><div class=\"wpex-post-cards-entry post-1874 type-resource wpex-carousel-slide cat-57 resource_type-37\"><div class=\"wpex-card wpex-card-general-card\">\n\n    <div class=\"c-card c-card--general\">\n        <div class=\"c-card__inner\">\n\n                            <div class=\"c-card__media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"250\" src=\"https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/Automator-Overview-video-380x250.jpg\" class=\"attachment-press-release-card size-press-release-card wp-post-image\" alt=\"\" \/>                <\/div>\n            \n            <div class=\"c-card__content\">\n                <div class=\"label c-card__type\">Resources<\/div>\n\n                <h4 class=\"c-card__title\">\n                    <a href=\"https:\/\/www.sonatus.com\/de\/resources\/sonatus-automator-overview\/\"\n                                                    class=\"wpex-lightbox\"\n                                               target=\"_self\">\n                        Sonatus Automator overview<\/a>\n                <\/h4>\n\n                                    <div class=\"c-card__excerpt\">Sonatus Automator can accelerate innovation across the product lifecycle from ideation, development, testing and field improvement.<\/div>\n                \n                <div class=\"c-card__cta-wrap\">\n                                        <a href=\"https:\/\/www.sonatus.com\/de\/resources\/sonatus-automator-overview\/\"\n                       target=\"_self\"\n                       class=\"c-card__cta vcex-button theme-button c-text-button wpex-lightbox\">\n                        <span class=\"theme-button-inner\">Video ansehen<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; typography_style=&#8221;white&#8221; el_class=&#8221;vc-hero vc-hero&#8211;interior&#8221; min_height=&#8221;300&#8243; css=&#8221;.vc_custom_1710197331204{padding-bottom: 0px !important;background-image: url(https:\/\/www.sonatus.com\/wp-content\/uploads\/2023\/05\/platform-hero-bg.jpg?id=1038) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; wpex_bg_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1710197240705{padding-bottom:&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":12514,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-12533","page","type-page","status-publish","hentry","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Das Angebot personalisierter Automobilerlebnisse | Sonatus<\/title>\n<meta name=\"description\" content=\"Softwaredefinierte Fahrzeuge bieten neue, personalisierte Nutzererfahrungen und erfordern von Autoherstellern den Einsatz von Softwarel\u00f6sungen f\u00fcr schnelle, wiederholende Verbesserungen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonatus.com\/de\/anwendungsfaelle\/bieten-sie-personalisierte-fahrerlebnisse\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Angebot individueller Fahrerlebnisse\" \/>\n<meta property=\"og:description\" content=\"Softwaredefinierte Fahrzeuge bieten neue, personalisierte Nutzererfahrungen und erfordern von Autoherstellern den Einsatz von Softwarel\u00f6sungen f\u00fcr schnelle, wiederholende Verbesserungen.\" \/>\n<meta property=\"og:url\" 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